The National Football League has levied a substantial $250,000 fine on Dallas Cowboys proprietor Jones for an action he describes as an “unintentional” offensive hand signal directed at fans during a Sunday’s contest at the Jets’ stadium.
Viral video clips appeared to show Jones flashing his middle finger toward opposing supporters, but Jones maintains he was actually giving a thumbs-up to Cowboys fans present at the game as his team secured a 37-22 victory.
“That was unfortunate. It was essentially an interaction with our fans out in front of us,” Jones explained during a Tuesday interview. “There was a large group of Dallas supporters—not Jets fans, our fans. The whole venue was brimming with excitement for the Dallas team.”
He further emphasized that the signal was completely unintentional, happening amid the excitement following the team’s last score. “I simply showed the incorrect finger,” he remarked. “The action was accidentally performed. This is sincere. Should you call it unplanned, you can. However, it got corrected rapidly.”
This incident isn’t the first time an NFL owner has been penalized for inappropriate behavior. Recent cases involve:
Jones, who is recognized for his publicity flair, reportedly has an approximate net worth of around $16bn, so the fine easily payable for the billionaire proprietor.
This event follows a contentious offseason for Jones, who encountered significant backlash from the Cowboys fanbase after the team traded key pass rusher Parsons to the Packers.
Additionally, Jones was a prominent subject in a Netflix documentary that examined his influence in developing the Dallas franchise into the world’s most valuable athletic organization, despite its modern-era title shortcomings.
The league’s decision to fine Jones underscores its ongoing initiative to maintain proper behavior among all team officials, regardless of their position or wealth.